meet our founder

Hi, I’m Lisa.

I know the struggle of scaling a creative business, because I’ve been there. BUT . . . I came out the other side.

As an intellectual property lawyer and business strategist with over 30 years of experience, I’ve worked at big firms, launched my own practice, transitioned back to in-house counsel, then eventually started a legal consulting and business counseling firm. I’ve counseled and coached thousands of creatives and entrepreneurs over the decades. And over the last thirteen years, I’ve also built an author platform of my own.

One thing I’ve experienced––and seen firsthand––is when business owners engage in tactics or strategies that do not align with their natural strengths and talents, they become stressed, overwhelmed, and less effective.

Common advice will tell you you’re overthinking or procrastinating or just need to do it the way Mr. or Ms. Guru does it.

Well, guess what? That’s not the real answer. There’s much more to it than that, research-based reasons in fact.

If you’re tired of struggling to implement or effectively execute that challenge, course, or guaranteed framework, the answer to success lies in applying your natural Strengths. I found that out the hard way. Now, I’m going to save you time by sharing the keys to the Going Mogul^TM business experience.