Well, hello there! I’m Lisa.

My passion: Helping authors and book marketers eliminate overwhelm and build quickly from “platform to profits” via strategic and proven step-by-step systems.

Where I started

When I first started writing, I understood the business side of publishing but had to learn how to proceed as a creative. What I discovered was there was no central source of comprehensive information on how to go from pitch session to pitch submission or determine whether to shuck it all and simply go indie. Resources talked about writing query letters, drafting synopses, pitching to agents and publishers, going indie via Amazon, or going “wide.” While most of those sources told me what to do, they failed to show me how to do it. Plus, I was supposed to be building an online platform while I tried to figure it all out. Say what?!

Legal professional and solo parent

In those early writing days, I was working full-time as a professional and solo parenting a very active middle schooler and an even more active, three-sport teen, so I didn’t have a lot of spare time outside of the writing itself. I wasn’t willing to miss volleyball games or track meets or say no to that other dance class. As a result, I went looking for resources to simplify the actions I needed to take once I was ready to seek publication and build visibility online.

In fact, I spent a lot of time trying to figure out how to effectively and efficiently build an author and content marketing career while balancing my family life only to find that much of the customary “wisdom” was actually a waste of my time or ultimately didn’t help me sell more books or gain more followers. Sound familiar?

What I learned

Using my background as a lawyer and business strategist, I eventually cultivated simple strategies and tools that made the process of becoming a multi-published, award-winning author (under the pen name Lisa Rayne) systematic and less overwhelming. With Going Mogul^TM , I’m committed to sharing with others a clear roadmap to build a sustainable and thriving book publishing or book marketing business. More importantly, I’m going to focus on strategies that allow you to do so while building your platform but without compromising your values or neglecting relationships with those you love.

Here’s the solution

What if:

• Someone gave you a step-by-step plan to accomplish each aspect of the book publishing or content creation business that currently has you baffled or stumped and maybe just plain overwhelmed?


• I told you there are simple strategies to building an author and content creator platform that actually attracts your ideal reader and helps you make more money off your creative works?

Shh . . . I know those sound like dirty words. We creative types are supposed to be all about the craft, not all about the Benjamins. 💵 Right? But you deserve to be paid for the fabulous creative works you give to the world.

So join me to learn how to not only publish more books or creative works but also sell more books by doing the right actions the right way at the right time.